Thursday, November 5, 2009
How do I use Google AdSense Channels?
To work with channels, you need to log in to your AdSense account and click on the "AdSense for Content" tab. Then click on the subtab "Channels" and you'll see two major sections, URL Channels and Custom Channels. I use Custom Channels so that's what we'll explore here.
Scroll down on this page just a bit and you'll see the Manage Custom Channels area:
You can see that I already have quite a few channels, but the important thing to notice here is that you can add new channels as easily as typing in the name and clicking the "Create new channel" button. Create a couple for yourself, and you can use spaces, punctuation, whatever you want to make them truly mnemonic.
Now you'll need to change your ad layout to have the system include your new channel in your actual AdSense code block. Unfortunately, Google uses numeric shortcuts for the channel IDs so you can't just type it in by hand. On the other hand, you can simply select your new channel on the ad layout page and note the new line in the AdSense block. Here's what I see when I choose the "askdavetaylor-leaderboard" channel:
Notice the new field there? google_ad_channel = "7151328846" Armed with that line of information, you can then quickly go into your weblog templates, SSI included files, or individual Web pages to tweak your existing AdSense blocks to include the channel where appropriate. Or, of course, you can simply copy and paste the entire block, replacing your old ad with the new ad code.
That's all you need to do!
Now, to reap the benefit, when you look at your traffic reports, make sure you click on the "top channels" link.
Another really smart use of channels is when you're testing two different styles of ad layout or color scheme. Name two channels "a" and "b" and then you can do some real science-wiz-style A/B testing and refine your results!
Hope that helps you get more out of Google AdSense!
Monday, November 2, 2009
The Business Benefits Of A Facebook Fan Page
The demand for social media, search engine optimization, and internet marketing skills as a whole has exploded in the world of online work. After all, why wouldn’t it? The internet provides the marketing industry a new, low-cost platform to distribute information (read: marketing materials) on a global scale in a variety of formats – video, still images, audio, text, interactive games, and more.
A Facebook Fan Page is one perfect example of one of these new marketing vehicles available for a business to utilize. After a recent redesign, these pages are now very similar to standard user profile pages in looks as well as functionality. These pages include a Wall tab that publishes your news feed as well as user comment posts, an Info tab that is populated with nibbles of your company’s information, a self-explanatory Photos tab, and several other default tabs. Additionally, you can add your own custom set of application tabs, some of which are completely customizable.
If your business doesn’t have a Fan Page yet, you better be asking yourself why you don’t. These specialized Facebook pages offer a gaggle of benefits that would turn any entrepreneur, large business, or corporation’s head:
1. Community Building: The Fan Page is a great platform for your loyal followers to come together for your product or service by utilizing the Wall feature or other available modular applications. Users can submit text testimonials, post pictures, create and upload video, hold discussions with each other – all supporting the growth of your online community.
2. Search Engine Optimization: As discussed in one of our previous posts, the benefits of creating a Fan Page also give you more footing in search ranking. By publishing backlinks to your business’ pages as well as having a Facebook Fan Page with your name in the title, your business will be receiving some big bonus points in the SEO department.
3. Insights: Facebook Fan Pages are nicely equipped with a good amount of analytics tools accessible by page owners. You’ll be able to track the number of interactions your page has with fans, view key demographics like sex, age, and location, and more.
4. Communication: You have a variety of customization options when choosing to communicate with your fan base. You can send an update that appears as notifications on homepages, and you can target your message to match a specific age, gender, and location. Don’t forget – since you can publish to the “stream”, you’re able to communicate messages and posts directly into your fans’ homepages.
5. Price: Did I forget to mention that it’s completely free? All of these previous benefits are available for the low, low cost of zero dollars. You could have one up and running in just a smidge of time.
Ways To Drive More Traffic To Your Website
If I’ve learned anything over the past few years, it’s that this old axiom doesn’t always apply, especially in this day and age. Simply putting together a website with the latest technology platforms on top of a semi-clever URL won’t do the trick. There are, however, five simple things that you can implement to move the traffic needle up and improve your metrics.
Search Engine Optimization: Search engine optimization, otherwise known as SEO for short, is one of the hottest topics in website development today. Not in the know? Here’s a quick rundown. According to Wikipedia, it’s “the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid search results as opposed to Search Engine Marketing (SEM).” It’s like tidying up your website and filling out all of the appropriate forms so that search engine crawlers will get the most context from your site and reward you with a higher page rank.
The SEO game is constantly evolving and is a bit tricky, but there are a few basics methods you can utilize to get yourself started. Alex McArthur lined up “5 Easy Ways To Improve Your Search Rankings” right here. Looking for more? Search our blog with “Search Engine Optimization” and you’ll have plenty to go on from there.
Search Engine Marketing: On the flip side, Search Engine Marketing, or SEM, is the promotion of websites through paid advertisement placement on search engine results pages. You know, those little advertisements that show up on the right hand side of your search results. You pay for displaying those ads on relevant search queries, and you also pay for every time someone clicks through.
SEM is also a very complex yet powerful tool to drive high-quality traffic to your website from search engines, but you have to reach into your own pockets to pay for your campaign. One very useful suggestion: Before you venture out on your own into the world of SEM, consult an expert like one of the many on Elance. You’re spending your hard earned money here, so be sure to be smart about it.
Blogs And Online Content: Weblogs, or “blogs” aren’t just for logging your daily musings – they’ve been known as an asset for increasing traffic for a number of reasons. One: Having great, fresh content on your website’s blog, whether it be new product announcements, site upgrades, breaking news, or hilarious anecdotes, is valuable to your reader and will be a vehicle that will bring in repeat visits from existing users as well as fresh new faces. Two: Publishing content on the web that is rich with pertinent keywords is great for search engine optimization. Three: Through the comments section, blogs are a great starting point to developing an online community based around your product or website.
If and when you decide to build a blog for your business, don’t focus specifically on getting results immediately. Concentrate on having kick-ass content on your blog, and the benefits will follow. Need more information on building a winning blog? Check out “10 Ways To Produce A Winning Blog”.
Social Media: Social media sites, like Facebook, Twitter, LinkedIn, and Digg, are all of the rage for businesses right now, and for good reason. Developing a strong social media strategy can result in a healthy amount of supplemental traffic that you may have been missing out on and also help you develop a more intimate relationship with your customers and readers.
A Facebook Fan Page is a great place to build your online community and can also be a good source of traffic when you post links to fresh content or product pages on your site. Twitter is a source of traffic you shouldn’t overlook if used strategically, (remember to use those hashtags, people!) Want to learn more about Facebook Fan Pages and Twitter? Check these stories out: “The Business Benefits Of A Facebook Fan Page” and “Tweeting 101: How To Use Twitter Effectively For Your Business”.
Email Marketing: Reaching out to your customers or readers via email can be very effective, but it can also backfire if not used properly. Email marketing campaigns are cost effective, easy to create and manage, and also can drive traffic from disengaged users and boost sales.
Now, before you go out and open up the spam can to your users, be sure you familiarize yourself with all the quirks of email marketing, like personalization, spam points and filters, opt-in vs opt-out, blacklisting, and more. Email marketing can be a complicated and time-consuming process, but an expert on Elance can take care of all of that for you.
Introducing A New Ad Format, The Shredder

Introducing a new online web ad format, I call it, Shredder Ads. It is basically a vertical strip displaying a website name and slogan or short description, linking to a website.
Shredder ads are not designed to placed in the body of a website, but actually to show absolutely to the right of the browser window. It is ideal for sites with fixed widths and not stretched 100%. Given the Shredder ads primary display concept, it can still be incorporated with in body content of a site, with the knowledge of html.
The name “Shredder” was chosen for the simple reason that the ads resemble strips of shredded paper. Specific guidelines must be followed to make an ad a genuine Shredder. The chosen dimensions are 35 x 600 pixels. It is recommended that the background color be solid, chosen from a logo or other element. A graphic or design can be used, once it doesn’t affect the readability or the text. The text must be white or black, according the the Shredder’s background and special attention should be made readability. The focus of these ads are to stand out and make the viewer see the website name and slogan.
Shredders can also be identified by its logo that is displayed at the bottom of the graphic. It is not mandatory to include this logo, but it would be cool if all ads kept it on.
Clement Faria, a Freelance Web / Multimedia Developer created this ad concept and encourages users to use these shredder ads and spread the word. They a numerous usage possibilities for these ads, one example is the use of Shredders in print media, like magazines. It’s ironic that these strips won’t be placed in a trash bin but displayed on websites in the future.
7 Powerful Ways To Make Money From Adsense Using Only Free Tools
Actually there are a lot of increasingly creative ways to make money and maximize on Adsense earnings that are being discovered and also being put to use every day. And what’s even more fascinating is the fact that most of these tools being used don’t cost anything. They are actually free. Here are 7 of the most effective currently being used.
a) Ways to make money from Adsense by Distributing articles through ezine and article announcement lists
Some of the most effective methods ways to make money from Adsense clicks involve the simple step of just increasing the volume of targeted traffic to a site. One of the ways of doing this is by distributing interesting content to ezine lists and article announcement lists. It is not too difficult to quickly build a list that reaches a million or so email boxes and can thus give a lot of visibility and drive tons of highly targetd traffic to your Adsense site or sites. Probably the most popular place for doing this is at Yahoo groups, but there are a few others that you can find easily by using your favorite search engine.
Success here depends on three main factors. Firstly you should be careful to join article announcement lists and ezine lists that are as relevant as possible to your subject matter and offering. Secondly your headline has to be a killer headline that will grab readers by the scruffs of their necks and force them to open your email message amongst the dozens or even hundreds of others they receive daily. It goes without saying that the content must meet the promise of your sensational headline. Anything less will cause annoyance and leave all those potential visitors to your Adsense site feeling cheated. And believe me, you don’t want to cause this sort of reaction because it is definitely not one of the ways o make money from Adsense or any other program for that matter. Thirdly, you will need the sort of resource box in all your articles that will leave most of your readers with no option but to visit your Adsense site.
Within a very short of consistently applying this technique, my daily Adsense earnings increased seven-fold.
b) Ways to make money from Adsense by Distributing free articles to high traffic article sites
Some people find the recent trends that have seen an increase in article sites surprising. I don’t. The net is primarily an information-seeking tool. Anything that will help improve the search and quality of information will greatly benefit the people making that effort.
Some of the older article directories receive very high traffic, mainly from web masters and site owners seeking quality free content for their sites. So apart from the immediate exposure these sites also guarantee plenty of future targeted traffic to your site, when folks find your articles useful enough to re-post at their sites.
The more new articles you release to these sites every week, the more targeted traffic your Adsense sites will receive. This is in fact one of the most effective ways of making money consistently from Adsense clicks. One of the reasons for this is that targeted traffic will tend to spend more time at your site or sites, and the more time they spend, the higher the chances that they will click one one of the Adsense ads posted there.
c) Ways to make money from Adsense by Using Articles And A Viral Marketing Website
Any online marketing technique that involves the use of referral marketing or viral marketing automatically has a huge chance of being a success. The net is ideal for viral marketing and in fact gives any viral marketer huge leverage. Viral marketing or referral marketing is one of the most effective ways to make money online. Just ask Bill Gates.
When Gates was trying to play catch up on the Internet after an earlier mistake of underestimating the future importance of the net, he launched his Hotmail free email service when rivals like Yahoo already had millions of users. He decided to use a simple referral marketing technique. Every Hotmail message that went out had a brief signature at the end requesting the recipient to sign up for their free Hotmail account. Within a few short months, Hotmail had millions of users. And there are many other amazing stories which viral marketing boasts of on the net.
There is one of the very simple ways to make money from Adsense by going viral. Sign up at a leading viral marketing site. You will automatically get your own viral site. You can then use some of your articles to point people to your viral site. The way these sites work is that anybody who signs up at your site will have to visit your Adsense site if you register it at the site. So within a very short time you will be driving thousands of visitors to your Adsense site.
Find more details on this at my blog whose address you’ll find in the resource box below.
Admittedly this traffic is less targeted. Still the huge potential and possible numbers you are able to receive using this free tool more than makes up for this.
d) Ways to make money from Adsense With Your Email signature
People greatly underestimate the power and potential effectiveness of a simple email signature as one of the ways to make money online. Actually this is a viral marketing method because emails get forwarded all the time and are even copied to several other people sometimes.
Do not waste another minute. Go to all your email accounts right now and create a signature that points to your Adsense site or sites.
Writing effective email signatures is a skill that you will have to develop, but I have found that using famous quotes is more effective than a straight advertising message. Always remember that people hate to be advertised to online.
e) Ways to make money from Adsense By Asking Questions At Discussion groups
I recently had an interesting conversation with a young Internet and computer techie. He asked me whether there were quick ways to make money online by answering technical questions and helping people to solve their computer and web-related problems. My answer was that there were many discussion groups where participants would get these answers for free. I advised him that he had a better chance of making money by making use of this free advice available online rather than by trying to sell his own advice.
There are tons of online discussion groups where leading world experts will answer your questions and give you valuable insight for free. It is amazing why most people do not think of using these online forums to learn as much as they can about the most effective ways of making money from Adsense.
These forums can easily be found through you favorite search engine.
f) Ways to make money from Adsense By Bartering your online skills for valuable Adsense keywords
In the old days, before the invention of money, if somebody needed something, the first question they asked themselves was; “What is it that I already have that I can exchange for what I need? Barter trade seems to have been forgotten but it is a very powerful method of trading. More so online where people have plenty of skills but are slow to trust others enough to send them money for an item they need.
You can barter whatever it is you have, your skills, products or services, and exchange them for genuine valuable Adsense keywords. Valuable Adsense keywords are the most effective way for a small site with low traffic to earn big cash from Adsense. And you can do this barter trade on an ongoing basis so that you always have a constant supply of valuable Adsense keywords which you can use at your site or blog as one of the ways to make more money from Adsense.
g) Ways to make money from Adsense By Sending Teaser Emails
To Everybody In Your Inbox And Also To Your Opt-in Email List Most of us receive tons of email in our inbox every day. You’ll be surprised at the huge number of people you know by simply going through your email inbox. No matter how good your spam filters are, you are also bound to be receiving more than your fare share of SPAM or unsolicited email. All this is “gold” lying in your email inbox and there are ways to make money using these emails. All you need to do to process the emails into pure gold is to send out “teaser emails about the most interesting aspects of content at your site. The whole objective of teaser emails is to get people to visit your site.
These are just some of the many creative ways to make money from Adsense.
Tips For Maximum Adsense Content Relevancy
FIRST THINGS FIRST. Before you even begin to use Adsense as a monetization tool, make sure there are relevant ads for your site or pages. In most cases, you will have determined this long before you even embarked on site design or content development. However, if you are thinking of adding Adsense to an existing site built with other monetization strategies originally in mind, you may not have bothered checking to see if other advertisers were going after that particular market. Be sure you are addressing a topic for which ads exist in sufficient quantity. If related advertising is sparse, it will difficult to avoid irrelevant ads.
KEYWORDS MATTER. You do not want content that is overstuffed with particular keywords to point of destroying readability and value, but you do want to make sure your materials make liberal use of on-topic keywords likely to spawn the most relevant possible ads. Experts maintain that using keywords with your titles and H1 tags is an excellent way to assist in getting the most relevant possible ads. This has added advantages in terms of search engine optimization, as well.
METATAGS. Once upon a time, metatags were a critical aspect of search engine optimization in general. Although the engines rely upon metatags far less than they once did, there is some evidence to suggest that using ad-triggering keywords in your pages’ meta-tags may increase the relevance of the advertisements displayed. This strategy may help, and it certainly cannot hurt.
LOOK FOR LACKLUSTER CONTENT. Many sites to a great job of supplying content related to particular themes or keywords in the main portion of a page, but have sidebars, headers and footers filled with less targeted terms and material. Take a long look at your navigational elements and other “side of the page text and remove keyword terminology that may be leading to irrelevant ad service. Alternatively, you can use Adsense’s section targeting tool to remove those areas from Adsense’s consideration completely, so long as you do not plan to display ad blocks or ad link units in those areas.
TIGHT THEMING. You want to keep content tightly themed. That means you do not want to feature long, rambling articles that cover multiple topics. Instead, rely upon materials that address singular issues. You also do not want to feature multiple chunks of content on disparate matters on the same page for that very same reason. The value of tight theming may extend past individual pages. Many publishers argue that Adsense tends to reward tightly-themed overall sites with more relevant ads, as well. Even though this aspect of theming is not as well researched and proven, it makes sense to follow the practice, because of the search engine optimization advantages of having a focused site.
BLOCK THE BAD ADS. Monitor your site regularly and take note when irrelevant ads appear. Then, take the time to add them to your blacklist for the site. Google does give you the ability to block individual ads via the Competitive Ad Filter. If you block out commonly served irrelevant ads, you may improve your chances of featuring more ads upon which your visitors will actually click.
The more contextually relevant the ads appearing on your site are, the more clicks you can expect to see. As such, it is important to make an effort to use a combination of proven SEO methods that also work well with Adsense and some program-specific maneuvers to secure the best possible ads on your site.
Western Union Payment Method for AdSense
AdSense payments with Western Union is totally free. With this new payment method, publishers will no longer need to wait for a check to arrive in the postal mail. This new payment method can also cut down on bank fees and long clearing times associated with depositing checks.
However, I wonder why Google didn’t make this payment method for worldwide. If they really care about their publisher, they should make it available worldwide.
To exchange the payment method, publisher should keep these important points in mind:
Western Union Quick Cash is only available in Argentina, Chile, China (Mainland), Colombia, Malaysia, Pakistan, Peru, the Philippines, and Romania as mentioned above.
Unfortunately, Google doesn’t support this payment method for business account. This new payment method is currently only available to individual payee names.
To pick up the payment, publisher will need to bring the government-issued ID that will be used to validate the payee name in adsense with the ID.
The payments must be picked up within 35 days of issuance or they will expire. If this case happened, a payment hold will be placed on AdSense account and the payment will be credited back to publisher’s account.
All payments will be made in US dollars, but they may be picked up in your local currency, depending on local Western Union agent that being used by publishers
So, to begin receiving AdSense payments by Western Union Quick Cash, publishers just follow these instructions. What are you waiting for?
Earn money by uploading files on Ziddu !!
How we can do this? Just go to www.Ziddu.com (ref) and sign up for an account, start to uploading some file, get the links, share the links on your website, and lets earn money from every download trough that links.
Here is the complete profile about Ziddu.com (earn money by uploading files).
Ziddu.com is a 100% Free File hosting solution provider.
Only people knowing the exact download URL are able to download your file. Your file will be deleted when it has not been accessed for more than 90 days or you use your delete option.
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* Select a file to send by clicking the "Browse" button.
* Select your file, whether it is a photo, audio, video, documents file.
The maximum file size is 200 MB.
How can I make money online with Ziddu?
1. Get the link to your file stored on our server, simply copy the link and place it on your blog/website, or just share it with your friends.
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Referral program:
* Ziddu also invites affiliates you can join.
* When someone joins with Ziddu through your referral link and uploads his first file, you will get $0.10 Referral Bonus.
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